Quality of coffee beans:
Corporate coffee usually uses low-quality beans that are mass-produced. These beans can be the result of low-cost varieties, unsuitable growing areas, or large-scale mechanized harvesting. Low quality coffee beans usually have problems such as unstable quality, flat taste and poor taste.
Degree of coffee roasting:
Corporate coffee is usually roasted on a large scale industrially. This method of baking is often fast and high temperature to meet the needs of mass production. However, this roasting method tends to cause the beans to be over-roasted, making them lose their original flavor and aroma.
Coffee preservation and transportation:
The preservation and transportation of corporate coffee may not have received sufficient attention and meticulous treatment. Long periods of storage and improper transportation can cause the beans to become damp, spoiled, or exposed to light and oxygen, which can degrade the quality of the coffee.
Brewing equipment and technology:
Corporate coffee brewing equipment and technology may not have received proper training and attention. The quality and adjustment of brewing equipment may not conform to best practices for coffee brewing, resulting in inadequate coffee brewing or excessive extraction, which can affect the coffee
Coffee freshness:
Corporate coffee is usually produced and sold in large volumes, which means the coffee can sit on the shelf for a long time. The freshness of coffee is very important for quality, as coffee beans lose their flavor and aroma over time. If corporate coffee is not updated in a timely manner and steps are not taken to ensure the freshness of the coffee, its quality is likely to suffer.
Lack of personalization and attention to detail:
Corporate coffee is usually produced to meet the tastes and needs of the general public. This means that coffee is adjusted and roasted to suit the taste preferences of a wide range of consumers. However, this standardized method of production may not meet the specific needs and preferences of individual consumers. Personalization and attention to detail are important factors in obtaining high-quality coffee, which is often lacking in corporate coffee.