Many investors are interested in the new model, which belongs to the type of drinks sold as you go. However, how to run this model well and get commercial returns from it still needs to be further discussed and implemented. From the purchase of self-service coffee machine, raw materials, place of rental or cooperation profit sharing will have several different forms, of course, any form of cooperation needs to be reached with several parties, the early stage should do all the preparatory work, rushed into some public places, may not be able to attract most consumers, should do the preparatory work to avoid some matters.
1. Placement
The research plan should cover the direction of the drop point. The unmanned self-service coffee machine, which is popular with customers, must be placed in a place with enough human flow. In addition to the objective condition of people coming and going, it also needs to be more targeted and choose to put in closed or semi-closed scenes such as transportation hubs and office areas. Because the crowd is relatively fixed and the drinks available around are limited, it is more conducive to improving the sales rate of drinks.
2. Consumer groups
In these past people, analyze which consumers need good quality unmanned self-service coffee machines to meet their needs. Break down who is the main consumer target group, besides coffee lovers, and those who need to drink coffee to help refresh and keep working. In addition to the limited range of beverage choice, as well as coffee drink demand time consideration.
3. Coffee flavor
In addition to the types and prices of drinks, it is necessary to integrate the taste needs of people in the region, develop different flavor drinks programs and clarify reasonable prices. With a variety of drinks and high standards of production, let the demand group fully feel the convenience and enjoyment of unmanned self-service coffee machine. Investors can also launch differentiated offers from time to time based on back-office data feedback to attract attention and promote consumption growth.
No matter the traditional retail industry or the new self-service retail industry in the form of unmanned self-service coffee machine, they should follow the law of the market and consumer preferences, set up the sales plan in advance and choose the location, which is an important magic weapon to make profits. Choosing the right spots, especially those with their own foot traffic, can quickly and smoothly help the sales and revenue of coffee drinks.